Dave Fleet

I agree with Dave Fleet when he says in his "Key Attributes" blog that the PR world is changing and is continuing to change. Online relationships and online communication is quickly becoming a key area in a public relations practitioners world and if anyone wants to be a practitioner they had better jump on the wagon or they'll get left in the dust in a hurry.
All of the traditional skills that he lists I find to be true for many careers. Things such as having communication skills, being proactive, and have work ethic are attributes that I think people should have just to be apart of society let alone to have in work place or to succeed in a job. I love that he put "writing" as his number one tradition skill because this is something that is preached quite a bit in class and through out our department. Fleet specifically points out news releases which is something that MNSU communication students are practicing non-stop until graduation.
Among his new skills are thing that we are working on in our 440 research class. Things such as blogging, social networking, and RSS feeds are on his list and, well, I clearly have a blog with an RSS feed! Being strong in these areas will put me ahead of others when the job search begins.
After Fleet posted this blog, he updated it with comments from other people which include business ethics and time management which, in addition to above, I think is necessary for many careers.
All in all, I agree that social media skills are very important and only becoming increasingly important.