In the Solis and Breakenridge book I found chapter four on journalists and bloggers to be quite interesting and re-informing.
Is a blogger a journalist? Is a journalist a blogger? This kind of question makes me relate back to the old saying that a square is rectangle but a rectangle isn't a square. My response to these questions is "YES! a blogger is a journalist but a journalist is not necessarily a blogger."
Bloggers continue with a title of "citizen journalists" that we all learned about in our early communication classes. That is, anyone can share their idea's, thoughts, inquiries, observations etc., with the world. All they have to do is begin a blog. Even gossipers like Perez Hilton got famous off of being a "citizen journalist."
New PR and PR 2.0 makes this all that much easier. PR used to be what everyone considered as spinning a story and now it is thought to be only good for developing press releasing and getting in with the reporters. But with Web 2.0 everybody and everyday people can put their stories out there, and not only that but "publish content and build authority," according to Solis and Breakenridge.
All in all, the people/the customers/the citizens are now the journalists and are now apart of the PR world.
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