Chris Brogan is President of New Marketing Labs, a new media marketing agency, and home of the Inbound Marketing Summit conferences and Inbound Marketing Bootcamp educational events. He is a ten year veteran of using social media and both web and mobile technologies. This helps build digital relationships for businesses, organizations and individuals.
In his blog "50 Ideas on Using Twitter for Business" he discusses steps to take, ideas about what to tweet, how to address who to respond to and how, and positives and negatives about Twitter.
The part that I focused on is the section about what to tweet because this is where most my trouble comes from. Simply by changing the question from "What are you Doing?" to "What has your attention?" already makes it much easier to understand. Also, asking other people what they think and asking them questions to help yourself out is a huge opportunity that we might not otherwise have. The ability to just throw out questions that anybody can answer will be such a help. This is also where I think the social media networking site LinkedIn will come in handy.
From a company standpoint, it makes sense to have more than one person at the company Twittering to avoid dull or lacking times. Most importantly, "Don't toot your own horn too much." Nobody likes someone that only talks about themselves in the real world, why would anybody like it in the virtual world? They wouldn't.
Monday, November 16, 2009
Wednesday, October 21, 2009
Women and Spirituality Conference
MANKATO, Minn.- Beginning Oct. 31, is the Women and Spirituality Conference in Mankato, Mn in the Centennial Student Union Ballroom.
The Keynote Speaker is Dr. Vandana Shiva who will discuss "Women and the Gendered Politics of Food," which will begin at 11 a.m. with a book signing to follow.
Shiva founded Navdanya, a national Indian-based movement to protect resources and encourage organic farming. She has numerous books including "The Violence of Green Revolution: Third World Agricutlure, Ecology, and Politics," "Stolen Harvest: The Hijacking of the Global Food Supply," and "Monocultures of the Mind: Perspectives on Biodiversity and Biotechnoloty."
There are over 100 workshops for the attendees to experience while at the conference. The sessions will discuss the Golden Rules from Diverse Traditions which include topics ranging from animals to atheists to ethical souls and will also include dances, food and parenting workshops.
For more information on the conference you can visit the Gender & Women's Studies site.
The Keynote Speaker is Dr. Vandana Shiva who will discuss "Women and the Gendered Politics of Food," which will begin at 11 a.m. with a book signing to follow.
Shiva founded Navdanya, a national Indian-based movement to protect resources and encourage organic farming. She has numerous books including "The Violence of Green Revolution: Third World Agricutlure, Ecology, and Politics," "Stolen Harvest: The Hijacking of the Global Food Supply," and "Monocultures of the Mind: Perspectives on Biodiversity and Biotechnoloty."
There are over 100 workshops for the attendees to experience while at the conference. The sessions will discuss the Golden Rules from Diverse Traditions which include topics ranging from animals to atheists to ethical souls and will also include dances, food and parenting workshops.
For more information on the conference you can visit the Gender & Women's Studies site.
Monday, October 12, 2009
Dave Fleet
I agree with Dave Fleet when he says in his "Key Attributes" blog that the PR world is changing and is continuing to change. Online relationships and online communication is quickly becoming a key area in a public relations practitioners world and if anyone wants to be a practitioner they had better jump on the wagon or they'll get left in the dust in a hurry.
All of the traditional skills that he lists I find to be true for many careers. Things such as having communication skills, being proactive, and have work ethic are attributes that I think people should have just to be apart of society let alone to have in work place or to succeed in a job. I love that he put "writing" as his number one tradition skill because this is something that is preached quite a bit in class and through out our department. Fleet specifically points out news releases which is something that MNSU communication students are practicing non-stop until graduation.
Among his new skills are thing that we are working on in our 440 research class. Things such as blogging, social networking, and RSS feeds are on his list and, well, I clearly have a blog with an RSS feed! Being strong in these areas will put me ahead of others when the job search begins.
After Fleet posted this blog, he updated it with comments from other people which include business ethics and time management which, in addition to above, I think is necessary for many careers.
All in all, I agree that social media skills are very important and only becoming increasingly important.
All of the traditional skills that he lists I find to be true for many careers. Things such as having communication skills, being proactive, and have work ethic are attributes that I think people should have just to be apart of society let alone to have in work place or to succeed in a job. I love that he put "writing" as his number one tradition skill because this is something that is preached quite a bit in class and through out our department. Fleet specifically points out news releases which is something that MNSU communication students are practicing non-stop until graduation.
Among his new skills are thing that we are working on in our 440 research class. Things such as blogging, social networking, and RSS feeds are on his list and, well, I clearly have a blog with an RSS feed! Being strong in these areas will put me ahead of others when the job search begins.
After Fleet posted this blog, he updated it with comments from other people which include business ethics and time management which, in addition to above, I think is necessary for many careers.
All in all, I agree that social media skills are very important and only becoming increasingly important.
Solis and Breakenridge: Chapter 2 and 4
In the Solis and Breakenridge book I found chapter four on journalists and bloggers to be quite interesting and re-informing.
Is a blogger a journalist? Is a journalist a blogger? This kind of question makes me relate back to the old saying that a square is rectangle but a rectangle isn't a square. My response to these questions is "YES! a blogger is a journalist but a journalist is not necessarily a blogger."
Bloggers continue with a title of "citizen journalists" that we all learned about in our early communication classes. That is, anyone can share their idea's, thoughts, inquiries, observations etc., with the world. All they have to do is begin a blog. Even gossipers like Perez Hilton got famous off of being a "citizen journalist."
New PR and PR 2.0 makes this all that much easier. PR used to be what everyone considered as spinning a story and now it is thought to be only good for developing press releasing and getting in with the reporters. But with Web 2.0 everybody and everyday people can put their stories out there, and not only that but "publish content and build authority," according to Solis and Breakenridge.
All in all, the people/the customers/the citizens are now the journalists and are now apart of the PR world.
Is a blogger a journalist? Is a journalist a blogger? This kind of question makes me relate back to the old saying that a square is rectangle but a rectangle isn't a square. My response to these questions is "YES! a blogger is a journalist but a journalist is not necessarily a blogger."
Bloggers continue with a title of "citizen journalists" that we all learned about in our early communication classes. That is, anyone can share their idea's, thoughts, inquiries, observations etc., with the world. All they have to do is begin a blog. Even gossipers like Perez Hilton got famous off of being a "citizen journalist."
New PR and PR 2.0 makes this all that much easier. PR used to be what everyone considered as spinning a story and now it is thought to be only good for developing press releasing and getting in with the reporters. But with Web 2.0 everybody and everyday people can put their stories out there, and not only that but "publish content and build authority," according to Solis and Breakenridge.
All in all, the people/the customers/the citizens are now the journalists and are now apart of the PR world.
Monday, September 28, 2009
Banning Twitter from Sports?
In the blog "Twitter Banned from Texas Tech Football Team" I frankly found it ridiculous that the coach banned his players from social media sites, in particular Twitter. While I can understand if the players are putting themselves and their team in an unfortunate light or making themselves vulnerable to being injured but the guys on the Texas Tech football team were simply sharing their feelings on a media site that is their given right. The coach disagreed but who is he to really say "No" to these boys.
One of the boys posted to his twitter, "Wondering why I'm still in this meeting room when the head coach can't even be on time to his on meeting." While the coach may not like that his players are disrespecting his authority by questioning his timeliness, but why wasn't the coach on time when we're sure he's the one that called the meeting. It may drop morale but it is the player's right to have his own social media site.
Another boy posted on his twitter, "This is not how i saw our season. I just cried like am idiot. I want us to be so good.my last year and I feel like I'm letting everyone down." This boy was only expressing his malcontent with himself, not his whole team so I don't think he should be punished for punishing himself.
Banning the team from Twitter seems like a rash decision that wasn't fully thought out. While I understand the coaches concern and wanting to keep the team spirits up but there's got be another way of getting the players to keep the tweet on topics he deems more appropriate.
I agree with the author of the original post, I hope to see Texas Tech revise their ban in favor of social media practice.
One of the boys posted to his twitter, "Wondering why I'm still in this meeting room when the head coach can't even be on time to his on meeting." While the coach may not like that his players are disrespecting his authority by questioning his timeliness, but why wasn't the coach on time when we're sure he's the one that called the meeting. It may drop morale but it is the player's right to have his own social media site.
Another boy posted on his twitter, "This is not how i saw our season. I just cried like am idiot. I want us to be so good.my last year and I feel like I'm letting everyone down." This boy was only expressing his malcontent with himself, not his whole team so I don't think he should be punished for punishing himself.
Banning the team from Twitter seems like a rash decision that wasn't fully thought out. While I understand the coaches concern and wanting to keep the team spirits up but there's got be another way of getting the players to keep the tweet on topics he deems more appropriate.
I agree with the author of the original post, I hope to see Texas Tech revise their ban in favor of social media practice.
Monday, September 14, 2009
After reading the "7 Reasons Social Media is A No-Brainer for Passionate B2C Brands" I found that it is quite accurate and provided insight to the world of advertising with a PR twist.
Adam Singer, the author, says that social media marketing spending is predicted to grow at an annual rate of 34%. Companies should be surging to the social media trends but not all are. Singer lists the seven reasons:
1. Take your communications directly to consumer- Traditional media is shrinking and digital media continues to grow. Companies taking part in the digital media age is making it easy for their consumers to find them just by searching Google.
2. Avoid a negative groundswell- Be active in the social media. Negative experiences spread quickly by word of mouth.
3. Own your presence in popular platforms- Join in on Facebook and Twitter because your consumers are there and have already talked about your company and your name in such social media sites.
4. Truly understand your demographic- Social media is the ultimate focus group, this is where your consumers are.
5. Social media/SEO intersection- While there are similarities, the differences can intertwine and be effective so don't throw one or the other out.
6. Real-time market research- Social media is changing every second with the latest news and fads so you can find out what your consumers wants and needs are consistantly.
7. It's nearly 2010, consumers expect it- The world is moving so jump on so you don't get lost and forgotten.
I find these to be perfect examples as to why as PR practitioners we should have some input in social media. Especially when it comes to numbers 1, 6 and 7.
Adam Singer, the author, says that social media marketing spending is predicted to grow at an annual rate of 34%. Companies should be surging to the social media trends but not all are. Singer lists the seven reasons:
1. Take your communications directly to consumer- Traditional media is shrinking and digital media continues to grow. Companies taking part in the digital media age is making it easy for their consumers to find them just by searching Google.
2. Avoid a negative groundswell- Be active in the social media. Negative experiences spread quickly by word of mouth.
3. Own your presence in popular platforms- Join in on Facebook and Twitter because your consumers are there and have already talked about your company and your name in such social media sites.
4. Truly understand your demographic- Social media is the ultimate focus group, this is where your consumers are.
5. Social media/SEO intersection- While there are similarities, the differences can intertwine and be effective so don't throw one or the other out.
6. Real-time market research- Social media is changing every second with the latest news and fads so you can find out what your consumers wants and needs are consistantly.
7. It's nearly 2010, consumers expect it- The world is moving so jump on so you don't get lost and forgotten.
I find these to be perfect examples as to why as PR practitioners we should have some input in social media. Especially when it comes to numbers 1, 6 and 7.
Wednesday, September 2, 2009
Ethics of PR Research
Today in class we discussed the ethics of PR research. The beginning started off with the PRSA Code of Ethics in which I found interesting that you advocate against your client if it were to harm someone else. Basic Principles of Ethical Research include:
1. Participants must agree to actively participate.
2. Participants must know they can withdraw at anytime.
3. Participants must understand what they are volunteering for.
4. Research cannot harm the participants.
5. All results must remain confidential and anonymous.
I didn't know that everything had to be so in the open when it came to doing group studies/research. I thought if you had volunteers they were just that and didn't have to be informed. Most importantly, I think being a good human being is most important. If someone has or is planning on harming themselves or someone else it is the responsibility of a good person to report that if not to turn someone in or to help them get help.
1. Participants must agree to actively participate.
2. Participants must know they can withdraw at anytime.
3. Participants must understand what they are volunteering for.
4. Research cannot harm the participants.
5. All results must remain confidential and anonymous.
I didn't know that everything had to be so in the open when it came to doing group studies/research. I thought if you had volunteers they were just that and didn't have to be informed. Most importantly, I think being a good human being is most important. If someone has or is planning on harming themselves or someone else it is the responsibility of a good person to report that if not to turn someone in or to help them get help.
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