Monday, November 16, 2009

Chris Brogan's Twitter Advice

Chris Brogan is President of New Marketing Labs, a new media marketing agency, and home of the Inbound Marketing Summit conferences and Inbound Marketing Bootcamp educational events. He is a ten year veteran of using social media and both web and mobile technologies. This helps build digital relationships for businesses, organizations and individuals.

In his blog "50 Ideas on Using Twitter for Business" he discusses steps to take, ideas about what to tweet, how to address who to respond to and how, and positives and negatives about Twitter.

The part that I focused on is the section about what to tweet because this is where most my trouble comes from. Simply by changing the question from "What are you Doing?" to "What has your attention?" already makes it much easier to understand. Also, asking other people what they think and asking them questions to help yourself out is a huge opportunity that we might not otherwise have. The ability to just throw out questions that anybody can answer will be such a help. This is also where I think the social media networking site LinkedIn will come in handy.

From a company standpoint, it makes sense to have more than one person at the company Twittering to avoid dull or lacking times. Most importantly, "Don't toot your own horn too much." Nobody likes someone that only talks about themselves in the real world, why would anybody like it in the virtual world? They wouldn't.