In the blog "Twitter Banned from Texas Tech Football Team" I frankly found it ridiculous that the coach banned his players from social media sites, in particular Twitter. While I can understand if the players are putting themselves and their team in an unfortunate light or making themselves vulnerable to being injured but the guys on the Texas Tech football team were simply sharing their feelings on a media site that is their given right. The coach disagreed but who is he to really say "No" to these boys.
One of the boys posted to his twitter, "Wondering why I'm still in this meeting room when the head coach can't even be on time to his on meeting." While the coach may not like that his players are disrespecting his authority by questioning his timeliness, but why wasn't the coach on time when we're sure he's the one that called the meeting. It may drop morale but it is the player's right to have his own social media site.
Another boy posted on his twitter, "This is not how i saw our season. I just cried like am idiot. I want us to be so good.my last year and I feel like I'm letting everyone down." This boy was only expressing his malcontent with himself, not his whole team so I don't think he should be punished for punishing himself.
Banning the team from Twitter seems like a rash decision that wasn't fully thought out. While I understand the coaches concern and wanting to keep the team spirits up but there's got be another way of getting the players to keep the tweet on topics he deems more appropriate.
I agree with the author of the original post, I hope to see Texas Tech revise their ban in favor of social media practice.
Monday, September 28, 2009
Monday, September 14, 2009
After reading the "7 Reasons Social Media is A No-Brainer for Passionate B2C Brands" I found that it is quite accurate and provided insight to the world of advertising with a PR twist.
Adam Singer, the author, says that social media marketing spending is predicted to grow at an annual rate of 34%. Companies should be surging to the social media trends but not all are. Singer lists the seven reasons:
1. Take your communications directly to consumer- Traditional media is shrinking and digital media continues to grow. Companies taking part in the digital media age is making it easy for their consumers to find them just by searching Google.
2. Avoid a negative groundswell- Be active in the social media. Negative experiences spread quickly by word of mouth.
3. Own your presence in popular platforms- Join in on Facebook and Twitter because your consumers are there and have already talked about your company and your name in such social media sites.
4. Truly understand your demographic- Social media is the ultimate focus group, this is where your consumers are.
5. Social media/SEO intersection- While there are similarities, the differences can intertwine and be effective so don't throw one or the other out.
6. Real-time market research- Social media is changing every second with the latest news and fads so you can find out what your consumers wants and needs are consistantly.
7. It's nearly 2010, consumers expect it- The world is moving so jump on so you don't get lost and forgotten.
I find these to be perfect examples as to why as PR practitioners we should have some input in social media. Especially when it comes to numbers 1, 6 and 7.
Adam Singer, the author, says that social media marketing spending is predicted to grow at an annual rate of 34%. Companies should be surging to the social media trends but not all are. Singer lists the seven reasons:
1. Take your communications directly to consumer- Traditional media is shrinking and digital media continues to grow. Companies taking part in the digital media age is making it easy for their consumers to find them just by searching Google.
2. Avoid a negative groundswell- Be active in the social media. Negative experiences spread quickly by word of mouth.
3. Own your presence in popular platforms- Join in on Facebook and Twitter because your consumers are there and have already talked about your company and your name in such social media sites.
4. Truly understand your demographic- Social media is the ultimate focus group, this is where your consumers are.
5. Social media/SEO intersection- While there are similarities, the differences can intertwine and be effective so don't throw one or the other out.
6. Real-time market research- Social media is changing every second with the latest news and fads so you can find out what your consumers wants and needs are consistantly.
7. It's nearly 2010, consumers expect it- The world is moving so jump on so you don't get lost and forgotten.
I find these to be perfect examples as to why as PR practitioners we should have some input in social media. Especially when it comes to numbers 1, 6 and 7.
Wednesday, September 2, 2009
Ethics of PR Research
Today in class we discussed the ethics of PR research. The beginning started off with the PRSA Code of Ethics in which I found interesting that you advocate against your client if it were to harm someone else. Basic Principles of Ethical Research include:
1. Participants must agree to actively participate.
2. Participants must know they can withdraw at anytime.
3. Participants must understand what they are volunteering for.
4. Research cannot harm the participants.
5. All results must remain confidential and anonymous.
I didn't know that everything had to be so in the open when it came to doing group studies/research. I thought if you had volunteers they were just that and didn't have to be informed. Most importantly, I think being a good human being is most important. If someone has or is planning on harming themselves or someone else it is the responsibility of a good person to report that if not to turn someone in or to help them get help.
1. Participants must agree to actively participate.
2. Participants must know they can withdraw at anytime.
3. Participants must understand what they are volunteering for.
4. Research cannot harm the participants.
5. All results must remain confidential and anonymous.
I didn't know that everything had to be so in the open when it came to doing group studies/research. I thought if you had volunteers they were just that and didn't have to be informed. Most importantly, I think being a good human being is most important. If someone has or is planning on harming themselves or someone else it is the responsibility of a good person to report that if not to turn someone in or to help them get help.
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